I know it looks like I have this gigantic audience, but a year ago I had 250,000…it's still possible [to make money] when you're even smaller than 100,000.

With Instagram, you’re just interrupting their scroll, so you have no idea - even if you catch someone and they become a follower - if they actually want what you have. 

With search, these people are literally searching. The intentionality is there and if you can actually be the answer to their question, they are really valuable leads.

85-90% of the people who see your content are you on Day One, but most of us create for ourselves. You have to put yourself back to Day One and make content for that person. That's the sweet spot, both on social and on your website. 

For the first few years, I didn't see the gold mine that was in the comments. That is your SEO: exactly what they type. 

A huge example for me is that everyone types in…”But what about the deer?” So that is my SEO: “How to build a vegetable garden even if there's deer”.

My thing is growing gardens in raised beds, so “raised beds” became one keyword. I use really beautiful trellises, so for anybody who searches the word “trellis”, I want them to find me. 

With each of those, we have a course that goes with it, and then we have products in our shop that go with them, too. 

You want to prioritize the keywords that you have the most things to sell off of - where there's a lot of income potential for you to own that word on the Internet. 

If you come to my website and I have you for 30 seconds, I'm not going to blow it on some stupid ad that Google decides they want to pop up on my blog.

I 100% believe in people buying stuff that helps them. 

I think any buyer for any company has to be convinced of three things: the seller is authentic, the actual product works well, and they can do it.

Sales is trust, plain and simple, and trust takes time. 

As soon as there's money to cover it, hire for your weaknesses. 

It will tank you overnight if you're spending loads and loads of money on admin and operations and you don't have the sales and marketing to match it. 

I literally spent as little time online as humanly possible before I started my business. 

Kajabi was this wonderful all-in-one suite for me. I could host my courses there, landing pages, email, everything was there, so it was huge for me. I taught myself almost all of it and did all the tech behind it up until 2019, before I started getting help. 

People complain about the algorithm and I'm like, “Can y'all shut up? This is free! Like, free-ninety-nine!” 

All of us can get on here any time we want to and make a video, and the potential is huge. Every month, 15 million people see my videos. And I don't pay a dime for that! 

Manychat is what we use for DM automation. That's how we turn our Instagram followers into people we get to serve to the next level through our email list. It’s life changing - we get hundreds of thousands of email addresses through Manychat. 

Attentive is really powerful to convert website visitors to become email subscribers…Manychat and Attentive take Instagram and website attention and then turn it into leads.