It's all in the content. It's all in what you make. 

Back then, you had 6 seconds to be funny, so you either had it or you didn't. With that short amount of time, if you could make somebody laugh or feel some way, then you were pretty talented in my eyes. Now they give you even more time - like 30 seconds, a minute, now it's like ten minutes. 

I don't think people were paying attention like how people pay attention to TikTok and YouTube Shorts and Instagram Reels. I don't think they were looking at it as deeply and as seriously as they do now. They looked at it as like, “Oh, it's just 6 seconds, we're just making goofy videos for 6 seconds and we get followers” … people weren't really invested in it because they didn't realize, “I can make an actual career out of this.”  

On TikTok, you have people blowing up and changing their lives from 20 to 30 second videos - getting on billboards, TV commercials, Super Bowl ads, all kinds of stuff now. TikTok is better because they have more to offer… But I guess I can't say that without giving respect to Vine, because without Vine, TikTok wouldn't be here.

My plan has never been to just stay here. It's always been to expand and create something that will last forever. 

First, I have to find a better posting schedule. I'm working on consistency right now.

I'm trying to get into Facebook…because that's where the older people are at, and older people have a better attention span than us…the way that I make stuff, they've never seen it like that. I know for a fact that they're going to watch it because it's new and it's going to intrigue them. 

I can't do all this stuff by myself. I'm actually building up a team that can help me transition from where I am now into where I need to be in the future.

We've been continually working on his editing prowess so that we can actually get him in front of the right people to show that not only does he have skills as a comedian and as a writer, but also as a director, as a post editor, like color grading, etc. 

I'm going to just say this, man: it's all in the content. It's all in what you make. Is it impactful? Is it really entertaining? Is it amazing? Is it different? Can you tell a story?

...Anyone can dance. Anyone can hold their phone up and talk. There's people who got hella followers from doing that, but those followers are not actual die-hard supporters.

Most YouTubers have those die-hard supporters because they have really good personalities, they are talented, they know how to tell stories, they can edit well, they can relate to fans in all kinds of ways. 

There's a lot of TikTokkers who don't have that. They're just here for the moment.

I view social media as a canvas for expression, where I can present my perspective. I create in my own way and share it. When people see my content, they think, “I've been through this before, but not this way. This way is actually cool and different, I’ve never seen it before and I want to see more of it.” 

That's how I stand out.

I have an idea, I write it down, shoot it, edit it up, post it. 

If it goes viral, it brings opportunities. 

If it doesn't go viral, it's still good because people want to see what I'm making anyway!

That was an honest mistake. I do think that's very important because people are very lazy, so they're not going to feel like going over to YouTube and typing in my name and all that stuff. They probably just want to click a link. YouTube channel. Now I'm there.

I use my manager to remind me when it’s time to post something. 

On my end of it, I have a pretty in depth CRM. I use Notion, but I use it pretty in depth to make sure that all the campaigns, all the deadlines, dates, timelines, contracts, etc. are all readily organized. They’re also syndicated to an open Google file for each of my content Creators that they each have access to, so that they can track over time, for example, go live briefs or their financial sheets at the end of the year or their brand contracts, etc. 

But most of them prefer to just have me let them know about everything, so that's typically how we run it.

My iPhone 13 - I shoot my videos on it.

If I'm feeling real nice, I'll pull out my Sony A6400 and slap the G Master on there. 

I left my old management because he was actually at the event, and he didn't even bother to meet up with me or ask me how my panels were going. The only panel that he showed up to was the one that the guy was hosting, and it's not like after that, he pulled me to the side and was like, “Yo, good job!” Or anything like that. “If you need anything, let's go get lunch.” None of that! 

So I left, signed with Mikayla, and fast forward to now. We've locked in some pretty amazing opportunities!