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This week was full of developments in Creator monetization!

• Twitch is having an Adpocalypse and top streamer Ludwig broke it down for us

• Top Twitch streamer Nadeshot leaked his earnings (screenshot below) and metacreator Zach Bussey used it to figured out the formula for estimating ad earnings

• YouTube is copying TikTok’s ridiculously lucrative (for Creators too!) in-app currency to monetize Live

• Spotify launched a whole new Partner Program for Creators (podcasters, really) that monetizes from both ad revenue and paid subscribers

Before we get into it - if you’re looking for a quick and simple way to monetize your audience, check out this week’s sponsor, AsqMe.

One Creator who signed up through a previous spot made $600 in just 2 days!

.Sponsored.

Monetize your expertise with paid Q&A

As a Creator, it’s not enough to just create great content – you also have to interact with your audience (and make it a great experience - otherwise, what’s the point?)

The problems with responding to questions, comments, and DMs are 1) it takes a lot of time, and 2) it doesn’t immediately generate revenue.

That’s why AsqMe is such a unique tool. It streamlines and monetizes audience Q&A, so your fans get the answers they need quickly while you get paid for your expertise.

How it works:

1. Set up an AsqMe account, and get your unique AsqMe link.

2. Set a price for answering questions, or choose to accept tips.

3. Connect your Youtube channel to enable FirstDraft and AsqMe will pre-draft responses for you based on your content (it even includes links to relevant videos).

4. Share your AsqMe link across all your social profiles.

5. Repurpose your answers as content for your socials.

If one person is asking a question, a dozen (or a thousand) more are thinking it, so this creates a virtuous cycle of monetization, engagement, and growth.

CreatorLogic readers can get 3 months of AsqMe Pro for free by using the promo code CREATORLOGIC. Let me know how you like it.

Twitch Ad Revenue Breakdown Leak

Speaking of Twitch, a top Creator (Nadeshot) leaked their earnings and previous Creator Logic guest, Zach Bussey, used it to break down the math behind how to calculate potential ad revenue (Adpocalypse notwithstanding).

Here’s the equation to estimate ad earnings for a US-based Creator:

0.004 x Concurrent Viewers (CCV) x Hours Streamed x Minutes of Ads Per Hour = Earnings

I made a little calculator in case you’re interested!

Spotify launches a new Partner Program for Creators

For a brief minute in time, Spotify beat out Apple as the top podcasting platform for Gen Z….

And then YouTube decided to get into podcasting and that was that.

Now Spotify wants revenge, and they’re planning to get it by doing something wonderful: paying Creators!

Spotify for Creators just launched a bunch of new features (check out the article). Most importantly, they have a new a two-pronged monetization system that pays based on ads run, as well as consumption by premium members without ads. It’s pretty opaque in terms of how payments are calculated, but it’s still a great sign that top platforms see the success YouTube has had from paying Creators and want in.

If you found today’s article interesting or valuable, please forward this email to a friend.

For feedback, advice, consulting, sponsorships, speaking engagements, or anything else, reach out anytime - [email protected].

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Written by Avi Gandhi, edited by Melody Song,
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