YouTube’s making brands partnerships easier

(2 min read) Struggling with brand deal renewals? YouTube just helped. Plus, Instagram CEO Adam Mosseri just debunked the the top myth about Sponsored Posts

Author

Avi Gandhi
November 14, 2024

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This week we’ve got some news from YouTube and Instagram that will help you make more from your brand partnerships.

But first, let me explain how Paid Q&A through our sponsor, AsqMe, can help you close more big clients through the same technique college endowments use to raise from alumni!

.Sponsored.

Build trust using paid Q&A as a foot-in-the-door

Three paid questions I received through AsqMe turned into hour-long consulting calls. 

DIY YouTuber JohnnysWeekends charges $8 per question on AsqMe, and $100 an hour for consulting. He’s using AsqMe as the middle of his sales funnel to convert viewers into clients.

There are 3 reasons this works:

  1. He’s building trust by spending a small amount of time showing off his expertise while helping viewers solve their problems

  2. He’s leveraging the foot-in-the-door principle. Which states that once someone spends a little money on something, they’re more likely to spend a lot more later

  3. He’s using AsqMe to efficiently organize and respond to the questions that come in so it doesn’t take too much time away from generating audience leads on YouTube or making money through consulting.

You can use it similarly:

  • Set up an AsqMe account, and get your unique AsqMe link.

  • Set a price for answering questions, or choose to accept tips. 

  • Share your AsqMe link across your social profiles 

  • Answer audience questions and earn money

On top of monetizing your audiences’ questions, you also open the door to bigger revenue opportunities like Johnny from JohnnysWeekends.

CreatorLogic readers can get 3 months of AsqMe Pro for free by using the promo code CREATORLOGIC. Let me know how you like it.

YouTube lets Creators offer allowlisting of videos to advertisers

SocialMediaToday

Let’s say you’re a Creator who makes great content that really showcases products well, but your reach isn’t huge and/or your audience isn’t intense. 

Brands that sponsor you and look for conversions (i.e. have a “performance marketing” mindset) may end up wanting to pay very little, or be disappointed because you don’t drive the return on ad spend (ROAS) that they’re hoping for by sponsoring you. 

One way to increase your ROAS is to give them the ability to run your content as an ad (known as “allowlisting”). Now they can target prospective customers and you’ve given them ad creative that is more likely to convert (Creator-based ad campaigns have a 15% increase in ROAS over non-creator campaigns on Meta platforms, for example). 

On YouTube, brands have historically had to request allowlisting from Creators; now, YouTube is making it easier by giving the Creator the power to offer allowlisting to brands. It’s a small tweak that will make it simpler for you to offer your partners additional value…just make sure you charge a little extra so you get additional value as well!

Instagram doesn’t downrank brand sponsorships

In an IG Reel, Instagram CEO Adam Mosseri debunked a long-running myth - that Instagram’s algorithm downranks sponsored content.

Instagram makes a lot of money from brands who are running ads alongside (and even using) Creator content. They also don’t want Creators to be incentivized to break the law, because eventually that law will come for them as well.

While there are some conflicting incentives here (for example, wanting brands to spend on ads through the platform over direct Creator partnerships), I’m inclined to believe him.

I’d like to learn more about how I can help you. Tell me more about you and your Creator business by taking my survey here:

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Written by Avi Gandhi, edited by Melody Song,
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