While the Super Bowl remains a major event for traditional media, its organization’s digital strategy has evolved to leverage social media.

A recent YouTube Culture & Trends report examines how the NFL has shifted from traditional media to a year-round digital brand.

NFL-related content (including official and fan-made videos) amassed over 20 billion views on YouTube in 2025 alone.

Annual global views of NFL-related content grew by 250% between 2020 and 2025.

The league has expanded from a single YouTube channel in 2015 to 11 official channels across four different languages, plus individual club channels.

Over 30% of total NFL views in 2025 occurred during the offseason (the period between the Super Bowl and the regular season).

Events like the NFL Draft have become major digital "tentpoles," with the 2025 Draft alone generating over 250 million views in just three days.

Annual global uploads of NFL-related videos grew by 400% over the last five years, driven largely by creators and fans rather than just the league itself.

82% of fans aged 14–24 use YouTube for sports content, and 56% watch creator-led commentary or analysis weekly.

Fans no longer just want to watch players on the field. Instead, they want to "understand who they are."

57% of Gen Z fans engage with athlete-created podcasts or videos weekly, including those from players like Cam Newton and Travis Kelce.

The NFL’s success is attributed to its "embrace of new media entry points," including YouTube Shorts for quick highlights, long-form podcasts for deep dives, and NFL Sunday Ticket for live access.

Co-founders Hank Green and John Green have donated their educational media company, Complexly, and created a nonprofit.

Viewers can donate directly to Complexly, Inc., which will support the company in continuing to create free educational content. Complexly has an audience of 32 million on YouTube, across channels like Crash Course, Study Hall, and SciShow.

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