Are you tired of endlessly scrolling? 

Chat automation platform ManyChat just published a report on algorithm fatigue. 

Over half of the creators surveyed said they’ve considered quitting. Why? More users are passively consuming content over actively engaging with what appears on their feeds. 

Gen Z respondents were the highest at 55% in considering quitting. Overall, respondents cited a lack of growth, not earning enough, and loss of motivation. 

86% of social media users said they feel like creators are less authentic. Users said they wish more creators taught something useful, were more honest, and stopped chasing trends. Audiences also crave connection and community with the creators they follow. What don’t they like? When creators show off luxury items, film strangers without consent, and talk too much about their haters. 

Respondents said they’ll immediately stop watching a video if it feels fake or scripted, if the intro is slow, or if the title is overly clickbait-y. 

"Being a content creator is more than recording a video or snapping a photo to post on social media. It takes true development of technical skill...and most importantly, a genuine desire to positively serve and impact the select group of people in which you intend to reach,” @Montylans.

The most misunderstood aspect of being a creator is being told it’s not a “real job,” that the job is easy, or that it doesn’t take much time. 

Yet, on average, creators spend 20 hours a week planning, filming, and editing content. That means creators spend nearly half of their week creating and editing content, without factoring in other work. 

The time creators spend on content creation typically accounts for an average workweek. 

Only 1 in 10 creators see themselves as a business. 50% said they feel like “just a person.” 

Not all creators are racking up big paydays. 3 in 4 creators reported earning less than $10,000 per year from content creation. 1 in 10 said they earn more than $30,000 annually from content creation. Participants said their top income source as creators is platform payouts, followed by brand deals and affiliate marketing. 

Manychat anonymously surveyed 2,028 individuals globally: 1,000 self-identified content creators and 1,028 daily social media consumers. "Creators" in this context refers to individuals who actively publish content on social platforms such as Instagram, TikTok, or YouTube. 

Spotify recently announced an expansion of its partner program, including earlier application access for creators. Creators with 1,000 engaged audience members, 2,000 hours consumed over the past 30 days, and three published episodes can apply to earn revenue on Spotify through a mix of Premium video revenue and advertising.

Soon, creators will have the ability to publish and monetize video podcasts on Spotify directly from participating hosting platforms. Previously, creators had to re-upload content. New partners include Acast, Audioboom, Libsyn, Omny, and Podigee.

Spotify also recently opened a podcast and video production studio in West Hollywood, Spotify Sycamore Studios. The studio will be home to The Ringer podcasts and to select creators in the Spotify Partner Program. 

Beehiiv recently announced a change to its ad network that would simplify monetization for creators. 

The company named veteran sales leader Andrew MacMannis as vice president of ad sales & customer success. He will focus on brand and agency partnerships. 

“Our goal as a platform is to help as many creators and publishers as possible to build sustainable businesses. The beehiiv ad network is a massive bet on making monetization accessible to everyone with a newsletter, the same way that YouTube did for video creators,” said beehiiv co-founder and CEO Tyler Denk.

Beehiiv’s ad network pays out more than $1 million per month to publishers.

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