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Therapy for Creators
Why I co-founded CreatorCare and what it means for the future of creator well-being
Shira Lazar
May 20, 2025
Together with HubSpot
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MONETIZATION NEWS
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TACTICS
You probably need a therapist.
I say that with love—and from experience.
As a longtime creator and owning my own independent digital media brand What’s Trending for over a decade, I’ve felt the high highs and the low lows. From the outside, everything looked amazing. But behind the scenes? I was anxious, overwhelmed, and trying to hold it all together.
And I’m not alone.
Creators are the backbone of the internet—and the economy it powers. We’re freelancers, gig workers, solopreneurs, and artists. We’re building businesses while sharing our lives. And yet, when we need support, especially mental health care, it’s often too expensive or hard to access.
Even in a nearly half-trillion dollar industry projected for 2027, the people powering it are burning out.
I started Creators 4 Mental Health to advocate for deeper conversations and real tools that support this reality. But I wanted to go beyond awareness—I wanted to build solutions.
So I partnered with Revive Health Therapy to launch CreatorCare—a mental health service offering actual care for creators.
Mental Health Shouldn’t Be a Luxury
Here’s what I’ve learned from my own experience and from talking to other creators:
When you’re in it—struggling, burnt out, barely hanging on—you don’t have time to research 10 different therapists or figure out who actually understands the unique pressures of this life.
CreatorCare changes that.
Here’s what CreatorCare offers:
Sliding-scale therapy, with rates ranging from $60 to $180 per session, based on your income
Session-by-session payment—no packages or long-term commitments required
Free 15-minute consult to help you find the right fit
A range of modalities including CBT, EMDR, somatic therapy, mindfulness-based approaches, and more
Therapists who understand the creator lifestyle—the emotional labor, burnout cycles, and identity pressures that come with being always “on”
It’s not just therapy. It’s therapy that gets it.
This Isn’t Just a You Problem
This isn’t just about individual burnout.
It’s about sustainability for a workforce that’s often highly visible—yet under-resourced and constantly over-delivering.
The creator economy has scaled into the billions, but care for the creators themselves hasn’t kept up.
That’s why this is personal to me.
That’s why this matters.
That’s why CreatorCare exists.
And if you work with creators—whether you're a manager, rep, agent, or platform exec—this is your reminder, too:
Take care of yourself.
And have resources ready for the creators in your world who might need them.
Because sustainability isn’t just a creator issue, it’s an industry one.
If you're in California and want support that meets you where you're at,
👉 creatorcare.co is a great place to start.
POLL
Have you ever talked to a therapist? |
P.S. If you’re in LA on May 29, come join us IRL at The Lighthouse in Venice, CA for an afternoon of connection, care, and conversation. It’s our Creators 4 Mental Health event, co-hosted with Matt Steffanina’s Mad Chill.
We’d love to see you there. RSVP HERE.
RESOURCES
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Surround yourself with like-minded creators, industry experts, and exclusive opportunities to grow. As a member of the Creator Logic community, you’ll get access to a private chat, expert guest speakers, virtual happy hours, and exclusive partner discounts.
Plus, we share exclusive deals from my network, like affordable, corporate-quality health insurance through essentL Creator.
MORE RESOURCE (AND POSSIBLE REVENUE)
Creators, thought leaders, and service-based entrepreneurs—this one's for you:
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Here’s why it’s a game changer:
Build and grow your audience
White-label it as your own system for clients or community
Refer others and earn recurring income
Create tutorials or trainings to stack even more revenue
I use it to simplify my business and now I’m turning it into a passive income stream, too.
Want to try it out for free and customize it for your brand?
Start your free trial here using my affiliate link
REFER
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Huge thanks to Logitech for gifting us the mics!
Here’s how to enter:
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✅ More friends = more chances to win
Deadline: July 29
Winners drawn: May 30, June 30, and July 30
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Written by Avi Gandhi, edited by Melody Song,
powered by TheFutureParty
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