What’s next for YouTube?
The future of YouTube looks a lot like reinventing entertainment, empowering creators, and embracing AI.
This and more was recently outlined by YouTube CEO Neal Mohan in the platform’s annual roadmap.
For nearly three years, YouTube has been No. 1 in U.S. streaming watchtime, according to Nielsen. Mohan attributed creators whose content is at the center of many living rooms, such as Ms. Rachel, who has received two Children’s and Family Emmy nominations. Creators like these are helping define the next era of entertainment, and YouTube wants to make sure it’s at the forefront of that.
1. Reinventing Entertainment: Creators as Studios
YouTube positions itself as the epicenter of modern entertainment, where individual creators are evolving into full-fledged media studios. Mohan called out the creators building productions that rival traditional TV and film (think Dhar Mann, MrBeast, Mythical) as they continue to invest in high-quality formats and long-form storytelling.
A few key highlights:
Viewers increasingly turn to YouTube for cultural moments, from sports commentary to red carpet coverage to music fandom experiences.
The platform’s content spans all formats, long-form videos, YouTube Shorts, music videos, livestreams, and podcasts, and is accessible on every screen from phones to TVs.
Shorts remain a cornerstone of YouTube’s growth, with about 200 billion daily views, and will soon incorporate new content types like image posts directly in feeds.
YouTube also reinforces its commitment to music, expanding discovery tools and experiences to help viewers find new artists and stories behind songs.
In the TV space, YouTube continues pushing innovation through YouTube TV, introducing customizable multiview options and numerous specialized subscription plans across genres like sports, entertainment, and news to give viewers control over how they watch.
2. Building the Best Place for Kids & Teens
Mohan acknowledged YouTube’s role in young people’s learning and exploration. He cited surveys showing that a large majority of young adults and teachers find YouTube valuable for learning new skills.
To help the platform remain safe and appropriate for children and teens, YouTube is making it easier for parents to set up and manage kid accounts, including switching between supervised experiences, along with new parental controls.
Mohan said YouTube wants to protect without isolating kids from the digital world they increasingly engage with.
3. Powering the Creator Economy
YouTube describes itself as the largest contributor to the creator economy on the planet, having paid out more than $100 billion to creators, artists, and media companies over the past four years.
Creators aren’t just entertainers; they’re small business owners and employers. The platform announced a few updates and changes to its monetization options:
Traditional earning channels like ad revenue and Super Chat remain important, but newer revenue streams like shopping, brand deals, and fan-funding features (e.g., Jewels and gifts) are growing.
YouTube is building a shopping experience that lets you complete purchases without leaving the app.
Brand partnerships are evolving, with tools that streamline the discovery and execution of creator campaigns and even allow creators to swap branded segments post-deal to generate recurring revenue.
4. Supercharging & Safeguarding Creativity with AI
AI is a central theme in YouTube’s 2026 strategy. According to the platform:
Over 1 million channels used YouTube’s AI creation tools daily in December 2025.
New AI features include the ability to create Shorts using one’s own likeness, generate games from text prompts, and experiment with music.
YouTube is also focused on AI transparency and safety:
Content created by YouTube’s own AI tools is clearly labeled, and creators must disclose realistic synthetic creations.
The platform is developing tools to help creators manage their likeness in AI content and combat deepfakes, and supports legislation like the NO FAKES Act to uphold integrity.
To maintain overall content quality, YouTube is addressing what it calls “AI slop,” low-quality AI-generated content, by strengthening systems that detect spam, clickbait, and repetitive uploads so viewers continue to have a high-quality experience.
At the same time, YouTube is using AI to help enhance the viewer experience through features like the Ask tool, which helps users learn more about videos, and through autodubbed content.
So, what do you think about YouTube’s priorities for 2026?
Resource
Loti Partners with Underscore Talent to Protect Likeness Rights
Loti AI, a startup behind likeness and IP protection technology, has partnered with Underscore Talent to help protect its clients against likeness fraud.
"Our partnership with Loti is a major step forward in protecting our creators' digital identities,” said Reza Izad, Co-CEO of Underscore Talent. “By leveraging their Watchtower platform, we’re able to identify and remove deepfakes and impersonator accounts across the open web with incredible speed. It gives our talent the tools they need to maintain total control over their likeness and ensure their content remains authorized and secure."
Through this partnership, Underscore’s digital talent will have access to Loti’s Watchtower platform, which enables them to detect and remove deepfakes, impersonator accounts, unauthorized content, and other threats to their likeness online.
P.S.
Canva launches ‘Chronically Online’ mode
Canva believes the line between slang and professional communication has officially blurred.
The platform’s new tool, called “Chronically Online mode” is a fully functional language setting that transforms the entire platform’s interface to be more Gen Z speaking.
Canva said there’s been a spike in slang search terms within the app: “slay” is up 98% and “spill the tea” is up 47%. The platform is already seeing users prompt Canva AI with phrases like “main character energy.”
The tool is a setting in Canva that transforms every button, tooltip, and AI chat into internet vocabulary.
To try it, go to Settings in Canva, find the Language section, and select English (chronically online).
P.P.S.
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