The future of brand deals

(2 min read) How AI platforms are changing brand deals, and LTK's new gift guide Creator monetization tool.

Author

Avi Gandhi
October 17, 2024

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We live in the future.

This week's Resources include:

  • A report on how AI is being used in influencer marketing - highly recommend if you’re doing ANY brand deals because this will fundamentally change the game

  • A new gift guide monetization tool from LTK - check this out if affiliates is a meaningful part of your business

But first, AsqMe is our sponsor! If you’re an expert of any kind, or just get lots of questions from your audience, they’re a new and specialized way to turn those questions into revenue and I hope you support Creator Logic by checking them out!

.Sponsored.

The newest revenue opportunity? Paid Q&A

As a Creator, you’re an expert on your respective topic! But keeping up with audience questions across all your platforms can be overwhelming, with high opportunity cost - you could be using that time to monetize. 

Enter AsqMe: The no-cost Q&A platform that allows you to centralize and monetize all your unanswered questions. It streamlines the entire back-and-forth with fans and allows you to set a price (or ask for tips) for your expertise.

Why this free tool is so valuable:

  • Provides a universal Inbox to aggregate all your viewer questions into one location, so you don’t have to switch between YouTube, TikTok, X, etc.

  • The FirstDraft feature uses your content to auto-draft a response + link your past content for context

  • The translation feature makes it possible to answer questions in any language, instantly and accurately

Whether and how you monetize is up to you. You can set a price for your answers, request tips (CashApp, Venmo, Paypal, etc), or just ask for a good rating to boost your profile.

Creator Logic readers can try AsqMe Pro for 3 months for free with promo code CREATORLOGIC. Let me know if you like it!

AI in influencer marketing report (Famester)

Every week, I see a new company building an “AI Influencer Marketing Platform” to let companies work with Creators without needing to employ pesky humans. They’re helping with: 

  • Creator and content discovery

  • Deal negotiation and legal document review

  • Campaign performance monitoring

  • Fraud prevention and bot identification

  • Pricing and past performance analysis

The metagame for Creators is changing yet again. Over the next few years, the way in which we interact with companies will become more impersonal. AI bots will make offers, negotiate rates, and even give content feedback. My prediction is that these platforms will largely be focused on performance marketing, so metrics will be a primary driver with qualitative factors like content quality, brand safety, and creative getting somewhat deprioritized.

AI algorithms dictate our reach, growth, and revshare; now they’re coming for our brand deals. Like with AdSense or the For You Page, Creators will need to learn how these AI algorithms work and  what they prioritize in order to optimize. 

If you want to get more deals, at better rates, from better brands, I recommend keeping an eye on this space. This report (from an AI influencer marketing platform - so take it with a grain of salt) is a good place to start, to understand what AI is helping influencer marketers do already and how things are trending.

LTK launches a gift guide x affiliate tool for Creators

I love gift guides. I’m not a good gift buyer, so when the holiday season rolls around, I frequently use Amazon, New York Times, and other “traditional” gift guides.

Heading into the holiday season, LTK just announced that Creators can curate and monetize their own gift guides within LTK’s app. I think that’s pretty cool, and potentially a force multiplier on what is already the most lucrative time of the year for brand deals and affiliate revenue.

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Written by Avi Gandhi, edited by Melody Song,
powered by TheFutureParty

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