We don’t do it for the money - we love creating content, and we want to make money so that we can keep doing it.

But at the end of the day, money does matter.

We were averaging millions of views every week, but we weren’t making enough money, and that was leading us to burn out….

The max average revenue for a comedy video for Hindi content is 90 cents. The CPM. Max like, we've never seen any video at $1.

We had a video on Facebook that went viral recently - it got 7.3 million views. That averaged a $5 CPM…

The CPM is the amount the advertisers pay and Facebook takes its cuts. So, we got like 50% of that…We made, I would say, $15,000 to $17,000.

India is the world's biggest English-speaking population.

By views, we were among the top 1% of gaming content creators on [Facebook’s] platform last year.

We just renewed this year, in July, I guess…They cut almost 90% of the partners, so we're in the lucky 10%.

Different creators have different deals. Some need to do a minimum number of videos, some have to do a minimum number of hours of livestreaming, and some have a minimum number of minutes of video…

We’re one of the three.

Now we are starting to network with PC brands and gaming brands here in North America…because as you know, there is only so much you can do online, only so much networking. You have to be at events like VidCon, and PAX, and gaming events.

When I see some channels that have the potential of generating like $10,000 a month - they have the audience but they are not using the right titles and thumbnails, or they are not working on the clickthrough rate or the watch time - we have them optimize these parameters.

Just by optimizing these parameters, you can easily go from $500 to $5,000 in like one month.

The thumbnail needs to be clickable.

…you know when you re-upload a meme, the quality starts to go down? And that's how you know that it's a good meme video, because the quality is down, because everybody's re-uploading it?

We applied that to our thumbnails. We realized that people have this psychological thing where they think, “Oh, lower quality means it's a viral video.”

So we use that in our thumbnails.

They'll show something that happens in the first 60 seconds, you're like, what happens next? And then they'll drag it out for 20 minutes.

For example - a guy would have a structure of 100,000 matches, and he's like, “Now I'm gonna light it on fire,” and then he doesn't light it on fire for 18 minutes.

If the watch time is over one minute, it's viral.

If it's over three minutes, it's $30-$40 thousand dollars. Yeah.

And if it's eight minutes, then you're making a million dollars.

We're not running ads on it…it keeps the game developers happy because they're getting reviews and we get to have a good relationship with them.

Yahoo had the worst customer service, like ever. And Bluehost has one of the best - in India, especially. They have a 24 seven call center. You can just call them.

There's a new feature in YouTube where you can add products, so we are just testing it and maybe it works out…Everybody's in experimenting stage with that. I haven't heard of anybody generating good revenue from the YouTube affiliate program.

At the start of almost every month, we'll sit together and plan out what we need to do for this month.

We'll study what did good last month, and what we need to optimize for next month - like for Facebook, let's say Batman is doing very well, so we need more Batman content on Facebook….So me and my brother will go through the game, find out what's good, what can go viral on Facebook, and then make an Excel sheet of what everybody has to do.

And then we send one Excel sheet per person - “Hey, this is what you need to do this month. These are the number of streams. This is what you need to stream.”