Social commerce is booming

Beacons is launching an affiliate marketplace, Vimeo launches a subscription app platform, and sneaker grails comes to TikTok shop

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Avi Gandhi
April 10, 2025

Together with BudgetSheet

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  • Beacons is launching an affiliate marketplace - Joining fellow link-in-bio platform Linktree, as well as affiliate-focused platforms like LTK, ShopMy, and Mavely, Beacons is launching an affiliate (and brand deal) marketplace for brands and Beacons users to more easily connect and partner.

  • Vimeo launches a subscription app platform - Vimeo Streaming is launching to compete with Uscreen, Patreon, and other video subscription membership tools. They power offerings like Dropout (formerly College Humor).

  • Best Buy launches shoppable storefronts - Rather than going through third party affiliate platforms, Best Buy are launching their own tools to let Creators sell products (and get a cut) through Best Buy-branded shoppable storefronts. Launch partners include top Creators like Linus Tech Tips, Jenna Ezarik, and UrAvgConsumer.

  • Keek launches a Partner Program - I didn’t know early 2010s Vine-competitor Keek is still around, but apparently they’ve got a network of over 250,000 Creators and are launching a partner program to let brands to hire them to produce UGC. This could position them as a competitor to Creator.co, Insense, Billo, and Ramdam…but most likely it’ll be like if MySpace launched a Partner Program to compete with YouTube…lol.

  • Sneaker grails are coming to TikTok Shop - TikTok is enabling the sale of authenticated, pre-owned sneakers on TikTok Shop. Assuming they’re around by the end of the year, that puts them in competition with StockX, GOAT, Grailed, and many others

TOGETHER WITH BUDGETSHEET

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Written by Avi Gandhi, edited by Melody Song,
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