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Playbook to launch a product
(2 min read) How to launch a brand from scratch in 2024, and a breakdown of the Mastery Curve to help you get out of a funk.
Avi Gandhi
September 26, 2024
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From “Mastery” by George Leonard
This week’s resources include:
Step-by-step documentation on how Digital Native creator Rex Woodbury developed and launched a wooden block game - including manufacturing, product design, storefront, and fulfillment.
A breakdown of the Mastery Curve, which describes the process of getting good at something (spoiler - it’s not as smooth as you want) and why so many people get frustrated and quit before they really become great.
But first, TrovaTrip returns as this week’s sponsor! If the idea of doing a guided trip with your community sounds interesting and you want to support me and Creator Logic, please check them out.
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Early in my career, I managed merch campaigns for WME clients like Ricki Lake, Borgore, and Paul van Dyk…and that experience left me scarred when it comes to product design, manufacturing, and fulfillment. Back then, it was hard! I remember spending months trying to get a specific hat manufacturer to agree to do Borgore’s hat because he refused to do any other brand.
Anyway, today there are a gazillion factories in China that you can find on platforms like Alibaba and Pietra who will make any product for you from scratch…and with AI x design tools like Canva and Midjourney, you can design a product’s appearance and packaging in minutes.
This article breaks down the exact process Rex Woodbury went through to make his wooden block game Block Talk, including which tools/platforms he used and how. It left me feeling like anything is possible…and maybe not even that hard.
If you want to avoid quitting and feeling extreme inner anguish, you need to learn how to measure your progress in terms of plateaus.
Is your current plateau on a higher level than the last one? Keep going. You’re on the right track.
Last week was tough - I felt like I was failing at everything. My consulting business partner sent me this article as inspiration, and I thought it was a valuable enough perspective to share with you.
Getting good at anything - whether it’s content creation, building a business, parenting, whatever - is hard. More specifically, it’s psychologically hard because the journey isn’t linear.
You don't continuously get better; instead, the Mastery Curve shows that you basically stagnate for a while before you go through a sudden period of growth. Then you decline a bit before stagnating again - this time at a higher level than you were stagnating before.
It’s not a hill, it’s a poorly-designed stairway.
Continuing to work hard through the post-growth decline and stagnation is mentally challenging, and why so many people give up on their dreams. They mistake the post-growth decline and stagnation as the end of their journey, rather than another step forward.
I don’t do the concept justice, so I highly recommend a read, especially if you’ve been struggling lately. It definitely helped me get out of my funk.
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Written by Avi Gandhi, edited by Melody Song,
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