Together with DeCypher
NEWS
Creators made $2B on Facebook in 2024 - a small amount relative to YouTube and even TikTok, but not nothing. Despite how it’s perceived as uncool, especially to younger audiences in the US, Facebook still has over 2.1 billion daily active users and is synonymous with the internet in many developing countries - so any additional monetization on the platform is great news.
I’ve been telling people it’s inevitable that the majority of brand spend shifts towards influencers since 2014, but it’s gratifying to see that it’s finally happening - and that a massive company like Unilever is taking the lead. The new CEO pushing this shift previously ran their Beauty business, so he knows the power of Creators firsthand!
Cameo is back in growth mode thanks to their prioritization of Creators; they dropped the 25,000-follower and invite-only criteria and are letting any Creator that follows the rules (no nudity, no violence, no hate speech) monetize their fandoms through paid video. This is a good article on where the company is at and where it’s headed, straight from the CEO.
As part of the initiative, “The Centre” aka the Indian central government are hosting a massive conference (WAVES - World Audio Visual and Entertainment Summit) in Mumbai - home of Bollywood - which includes a competition for 1,000 Creators. There have already been 2.5 million entries, with 80,000 Creators currently in contention to be among the 1,000. MrBeast could learn a thing or two….
TOGETHER WITH DECYPHER
Are You Overpaying Your Taxes?
Taxes are due April 15th. If you want to avoid overpaying your taxes, you need a Creator-specific accountant who actually understand your business.
Why? As a Creator, you likely can maximize tax deductions other “traditional” businesses can’t. That means you can literally save thousands of dollars if you hire the right accountant.
The pros at DeCypher Financials specialize in Creator taxes, and in just a few years they’ve already helped Creators save over $2.7 million–an average of $25k per Creator!
The accountant at your local strip mall won’t cut it. DeCypher knows the Creator Economy inside and out, and by finding deductions you didn’t think of, they can even pay for themselves!
POLL
Have you ever used Cameo?
VIDEOS
RESOURCES
Go From Making Content to Making Money
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Written by Avi Gandhi, edited by Melody Song,
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