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(3 min read) Disrupting GoFundMe by making fundraising interactive, incentive-based, and Creator-focused: Tiltify Personal.

Author

Avi Gandhi
September 17, 2024

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Creators are wildly powerful fundraisers. We know this because Tiltify - a livestreaming charity fundraising platform - has helped Creators raise half a billion dollars for registered charities.

Last week, Tiltify launched Tiltify Personal, a new product that goes head to head with GoFundMe - the dominant personal fundraising platform that hasn’t changed much since its launch in 2010, when blogs ruled the web, most phone plans couldn’t handle streaming video, and the Creator Economy wasn’t really a thing.

Now, Tiltify Personal is bringing personal cause fundraising into the age of the Creator. 

I caught up with Tiltify CEO Michael Wasserman, to learn more about Tiltify Personal and why it’s the best fundraising platform for Creators. 

Let’s get into it!

[Editorial note: Tiltify did not sponsor this post, but my consulting firm, Partner with Creators, is proudly leading the marketing efforts for the launch of Tiltify Personal. I’ve known Michael for 10 years and I love anything that disrupts billion-dollar dinosaurs - in this case, GoFundMe.]

Tl;dr

  • Tiltify is a livestreaming charity donation platform disrupting the fundraising space — it’s 3x more effective at raising funds than competitors.

  • That’s because most platforms are like “empty mailboxes.” You go, click a button, and drop your money off. 

  • Meanwhile, Tiltify pages are designed to be more of a conversation. Their success can be attributed to its interactive features.

  • They recently introduced a new platform called Tiltify Personal, which allows creators to fundraise for personal needs or causes that don't fall under traditional charity categories.

Breaking down Tiltify

Interactivity is why Creators with even smaller audiences have created campaigns that raised $10,000, $50,000, $100,000, and even $1,000,000+.

Tiltify’s livestreaming charity donation platform - which is separate from but similar to its new Personal fundraising platform (charity donations have all kinds of regulations) - is 3x more effective at raising funds than competitors like Classy, DonorDrive, and Facebook Fundraisers.

The average Tiltify fundraiser raises about $1200…most platforms raise $400 on average.

Why?

The way I always describe most charity sites is they're like empty mailboxes. You go there, it's lonely, it's a donate button with a picture and some text and nothing really happens. You drop off your money and you leave. 

Tiltify is different.

You can create donation polls, you can create incentives that we call Rewards, you can create milestones and targets, you have interactive overlays….Tiltify pages are designed to be more of a conversation. 

Introducing Tiltify Personal

Activating fans to raise money is something Creators are very good at, especially when given the right tools. Sometimes, Creators need to raise money for themselves - for medical bills, educational expenses, or just to fund content.

Ever since COVID, as the content Creator community has grown, we've seen people having to fundraise for their own needs -  medical bills, housing rent, moving expenses…a lot of people have been through economically hard times themselves. 

Until now, though, Tiltify couldn’t support those Creators because of the legal boundaries around charitable fundraising.

Maybe they've lost their job, maybe they've fallen on hard times, or maybe they have a friend they want to help out of. That doesn't legally fall under charity. 

That’s why they built Tiltify Personal.

We felt it was important, especially for these Creators who have been raising so much money to help other people - to the tune of almost half a billion dollars - to also be able to help themselves when the need arises.

There are two obvious use cases:

  1. Helping others in cases charities don’t cover

There's things that happen in the world that are horrible (like we unfortunately live in a country that has a lot of school shootings) and there's not necessarily a charity that you donate to for victim support. When these kinds of things happen, people want to help the families in some way. So I feel like helping other people will be a big factor.

  1. Helping yourself when life throws you a curveball

We've seen Creators who support these amazing charities because they may have an illness, like they may have lupus, or they may have something where they've raised a lot of money to support these charities, but now they have medical bills that have stacked up because of their own illness. Sometimes insurance doesn't cover everything in this country, as we all know, and they have to ask for help. We want to provide the tools for them to be able to do that - the same tools that have driven record fundraising numbers on charity fundraising campaigns. 

That last part is the beauty of Tiltify Personal: it brings most of the powerful fundraising tools described above to personal cause fundraising. 

The majority of Tiltify’s features will be available on Tiltify Personal immediately. People will be able to get verified, and if they're raising money for themselves, the money will go to them directly. 

How people - and Creators especially - will use the platform remains to be seen. Therapist fees, holiday food drives, college tuition and living expenses…there are many ways to support others and ourselves that need funding but aren’t covered by charity. 

The possibilities are endless.

What do you think? 

Reply to let me know, and thanks for reading!

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Written by Avi Gandhi, edited by Melody Song,
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