Together with BudgetSheet

But first: Earn up to $5,000 posting short-form content for promoting your Fourthwall shop

“Vanity metrics” are numbers that make you look good, but don’t actually indicate the health of your business.

Follower count, for example, is a vanity metric. There isn’t a single platform on which every piece of content you post reaches all of your followers - even communities and email are dependent on a member’s seeing the content and choosing to open it.

“Actionable metrics” are the opposite - they reflect the value your business is driving. Often, that means they can be used to drive even more value (a positive feedback loop).

Engagement metrics, for example, are actionable metrics - think clickthrough rate for email, or likes/comments/shares per view on most video platforms. These all indicate how much of your audience is taking action on your content, and how much.

Focusing on improving your actionable metrics will likely correspond with increased revenue.

Examples:

Actionable metrics are an indicator - that is, they signify you’re doing something that is driving value.

Often, however, they can also be a tool.

For example, improving your ad click rate shows that your content is driving more value for advertisers…and that will actually help you get more deals, if you talk about it in your pitches.

In my business, I aim for more inbound DMs and emails because these usually include people who would benefit from a referral to one of my partners. If I get more messages this week than last, it means the content I posted this week did a better job of speaking to what people in the Creator Economy are thinking about and building trust that I can help them solve their problems!

It’s hard not to focus on vanity metrics - I check my LinkedIn follower count wayyyy too often, even though it means nothing to my actual revenue, so I get it. They’re called “vanity” metrics for a reason.

That said, focus the bulk of your energy on improving the numbers that actually impact your business and you’re much more likely to get the positive outcomes that matter: revenue.

Google Sheets beats out pre-made budgeting tools for most Creators because it’s free, customizable, and accessible on any device. That makes it perfect if you need both flexibility and insight. 

HOWEVER! Manually downloading and copy-pasting transactions from multiple accounts is a huge, painful time-suck. That’s where BudgetSheet comes in. BudgetSheet seamlessly imports all your transactions into Google Sheets in real-time, giving you total control over how you track, analyze, and manage your spending.

Join 15,000 other solopreneurs and streamline your money with BudgetSheet.

Surround yourself with like-minded creators, industry experts, and exclusive opportunities to grow. As a member of the Creator Logic community, you’ll get access to a private chat, expert guest speakers, virtual happy hours, and exclusive partner discounts.

Plus, we share exclusive deals from my network, like affordable, corporate-quality health insurance through essentL Creator.

Like what you see? Subscribe Now or Partner With Us

Written by Avi Gandhi, edited by Melody Song,
powered by TheFutureParty