When I talk about products right now, 99% of the time they're on Amazon. 

The Amazon commission is better for me [than LTK]…there are bonuses that Amazon Creators get for being in the program and selling a certain amount. There are increased commission opportunities in the future with Amazon Affiliates as well…

When I bring people to Amazon, they cookie the shopper, so even if they don’t buy the thing I sent them for, I'm still earning a commission on all their purchases. I'm not positive that LTK has the same thing. 

Affiliate is such a small percentage of sales you generate. I think there's a lot more opportunity in brand deals when you're properly negotiating, properly understanding how much you're worth, properly understanding the value that you can potentially provide a brand. 

I could make a brand $100,000 in sales but only get $3,000 in affiliate earnings. 

Maybe they're willing to pay a portion of that $100,000 in a sponsorship deal, which could be way more than that $3,000.

People are willing to pay a lot to generate $100,000 in sales!

I do a little bit of advertising myself, and I think of it in terms of ROI for the brand. 

If a brand is running a Facebook ad, and they spend $25,000 to generate $100,000 in sales, that might be incredibly successful for them. 

If they can hire a Creator to not only generate the revenue, but also create the content they’d use in an ad - which they also have to pay for otherwise - and that Creator only charges $10,000, that’s 2.5x better than a Facebook ad for the brand.

And for the Creator, on that $100,000 in sales generated, they might only get $3,000 from Amazon.

A lot of the products I talk about are from small sellers, and I genuinely could ruin their business by not understanding their product fully. 

I tend to avoid negative wording in my product reviews. If I don't like a product, there's a very high chance I just won't ever talk about it.

Finding products is definitely one of the major challenges we have because you just have to search and search until you find things. 

Right now we probably buy, even with all these programs and brand deals, probably 80-85% of the products that we talk about. 

Their goal is to buy out Amazon sellers and aggregate them…They own hundreds of products or brands. 

1. To have a list of 500 home products helps narrow it down a little bit, versus the 500,000 that I'd have to look through on Amazon.

2. I get to do exactly what I'm doing but earn additional commissions.

3. Those products are free, which could definitely make a difference. If it's a multiple-hundred-dollar product, I don't have to go purchase that myself. 

Mailchimp started to get pretty expensive for the number of emails I was sending out. The other reason I switched over to ConvertKit was for the Recommendation platform that they have built in, where it'll recommend you to other similar newsletters. Honestly, though, I don't think I've seen a lot of success with that so far. 

I wasn’t adding a lot of value to people's lives with the Discord server versus everything else I was doing.

I've used Discord for personal messages with my team for a while…now I have a Favorite Finds team Discord server that I use with private channels for all of them, so I can kind of keep everything in one place. 

It’s my CRM database as well. I keep track of every email that comes through, all the emails that I send out, every brand who reaches out to me - Notion automatically tells me when to follow up on certain things like that. 

When I post on TikTok, it'll automatically download that video without the watermark, get rid of hashtags, add in other things to the descriptions or the title, and then automatically repost to Facebook and YouTube for me. 

I have gone through periods of testing with and without using this tool, and I haven't seen any sort of significant differences in terms of the number of views that it gives... I've also talked to quite a few people at YouTube and they've always confirmed that it's totally fine to use.

Arica is the person behind the camera for all of our videos, short-form and long form. She's the main person I work with, but there are quite a few contractors that are on our team as well. One for Pinterest, one for LTK. One of them is actually the one that finds new deals and sends out my newsletter every day…

I have an editor for all of my videos. I have a thumbnail designer for YouTube as well. 

I really want to connect with the people reaching out to me…I think agencies are a little bit quicker to try and get to a conclusion, which totally makes sense. They have 10x as many emails to go through because they're managing a bunch of people, so they don't have the time to dive as deep. 

I've found that the gap between the level of depth that I want when working with a brand and the level of depth that [agencies are] able to get to is significant enough to dramatically impact the revenue that we earn from brand partnerships monthly.