SPONSORED BY POP.STORE

Something's been nagging at me about how monetization platforms market themselves in the Creator Economy.

Course platforms are dominated by hustle culture. They all do big partnerships with dudebros who worship billionaires and drink raw eggs while journaling at 4am. They market to "Creators" and often talk down on "influencers".

Women use these platforms too, but the vibe is unmistakably masculine.

Meanwhile, lifestyle monetization platforms index almost entirely female. Their value prop is to enable people with influence to use that influence - and they largely cater to powerful female Creators.

No courses, digital products, or coaching...just brand deals and affiliates.

Somewhere along the way, the industry decided:

WTF?

POP.STORE is the first platform I've seen that rejects this split entirely, which is part of why I chose to partner with them.

They let Creators sell, say, a makeup course AND earn affiliate commissions on the products they teach about. In the same place. Double monetization.

Even the name signals something different. "POP.STORE" evokes pop culture - audiences for which have always skewed female - but the product itself works regardless of your gender, creative identity, or business model.

The most successful Creators already monetize multiple ways. They create and sell and influence and educate. They don't fit neatly into either box.

POP.STORE just built the first platform that acknowledges this reality instead of forcing people to choose along gendered lines.

Check it out below. While you're at it, watch the first 3 videos in my $20 monetization crash course for free.

Have you (or anyone you know) ever felt like you had to choose between being taken seriously as a Creator vs. being seen as "just an influencer"? Hit reply and let me know.

Today, YouTube introduced a personalized highlight reel that turns your year of viewing into a shareable recap, complete with:

Go to the YouTube homepage or, on mobile and desktop, to the "You" tab to view your recap.

The #1 problem Creator Logic readers have is not knowing what to do to monetize.

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