But first: YouTube Issues New Password Hack Warning - Do Not Watch This Video

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Tactics

A simple way to get newsletter sponsors is by adding a ”Partner with Us” link to the end of your emails hyperlinking to a form that gathers info from prospective leads.

I have one below, and previous guest Chenell Basilio broke down how effective this was as her core monetization tactic.

Here’s the thing: it only works if people submit the form.

If there’s a problem with the form, or some disincentive to fill it out, then you have a gigantic hole in your funnel. Examples include:

• Too many questions

• Too much personal information

• Too much mental load (complex questions)

Well… last week, I discovered a big big problem with my own form:

In the Partner with Us form, one of the questions we ask is “What is your available budget?” It’s a required question, and a reasonable one - understanding budget will help us engage with an offering that makes sense for both parties.

Here’s what the response options were:

Notice anything?

There’s no option below $5000.

The thing about that is - I average 10,000-15,000 opens per send. $5000 per spot is what I might ask for if I had over 100,000 subscribers and 40,000-50,000 opens per send - but I don’t (yet!)

My average sponsor slot costs $500-$1000, with discounts for multiple slots and custom content costing a bit more.

Do you see where I’m going with this?

I didn’t have an option - on a required question - for the budget range that is the most common for 99% of potential Creator Logic sponsors.

In other words, the form was functionally impossible to fill out.

The result?

Well, I get 10-20 clicks on this link every month. That means maybe 100-200 prospects over the last year.

Guess how many submissions I’ve received?

Two - just two - in over a year…and one of them was just someone messing around.

The takeaways

I won’t dwell how this happened. It happened, and it’s fixed now. Instead, here’s what you can learn from it:

1. Don’t rush things that matter - Anything that leads directly to revenue matters. Measure twice and cut once, or risk wasting a ton of time without anything to show for it.

2. Consider your customer - Make sure to have offerings at the intersection of “realistic for them” and “lucrative for you.” $5000+ budget options were lucrative for me, but not realistic for them.

3. Update your assets frequently - I wouldn’t have noticed this error if we weren’t going through a design refresh (do you like it?). While “set it and forget it” is the Platonic ideal for any online business, at best this leads to your pipeline getting stale…but at worst it means you can have gaping holes in your funnel go unnoticed, killing your business.

REWIND

It seems like brand adoption of AI in influencer marketing is picking up even faster than my article last week suggested, according to Emarketer:

Nearly all (91%) of brands have used AI for creator marketing

If brands are a big part of your business and you haven’t been paying attention to AI - it’s time to start.

RESOURCES

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Written by Avi Gandhi, edited by Melody Song,
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