People buy tickets and we're already in the plus when we're shooting our videos. We call it “The Symphony” - we're selling tickets for the live show, and the live show becomes our digital show! 

Did we know it would work for short-form? We would have been geniuses if we knew from the beginning. 

I think our model is pretty smart because we're not paying money out of our pocket for studio space to go record our content, we're getting paid to make our content. 

We knew that if we had a show that was sort of like the band Phish or Dave Matthews, where every single show is different, that would create a lot of value in the long run for us. 

They're going on their tour, they're doing 30 cities, but they're doing the same monologue in all of those cities. They can only post one YouTube episode from that tour. They can only post maybe one Snapchat.

All of our episodes are different, so we can monetize all 30 of our tour shows. I think that's really unique, especially in the comedy world 

We have folks that only watch our long-form and folks that only watch our short-form, and it doesn’t matter to us which you’re consuming…The more videos we're posting, the more tickets we're selling.

We had something on Squarespace and it was just so limited. 

We are seeing that it engages our fans, whether it's casting or buying tickets - it’s working. 

I don't know when our tour is going to visit, you know, somewhere like Omaha. How else can they show love to us and support the show, besides buying a ticket? I think that's why you have merch. 

I was using Mailchimp and I was spending 4x-5x more a month than we are on beehiiv. Beehiiv is much more affordable, and definitely gets the job done. 

I call it the Drake phone, the burner phone, because I'm sure Drake has like 20 phones…we cast our show and we have a lot of random people reaching out all the time. I started getting creepy calls at like 03:00 A.M. It was too much, so we manage a lot of that through our work phone. 

They're great partners with us. We have a couple of agents who book our touring and they're experts at what they do - everything from pricing tickets to picking cities to figuring out the right path. 

Every venue has their own ticket platform deal - some have TicketWeb, some have, I don't know, Stubhub or Live Nation or something like that. 

I guess in a way, our ticket page on our website is more of a redirect because you're clicking through to any number of different websites for ticketing. 

It’s pretty standard in the live entertainment space that you're not running your own ticketing. There's just no way around that. 

Bio Sites is the Squarespace one. I just like the design, honestly, and I like that it was different. I’m kind of contrarian like that - Linktree looks a little standard. We like our Bio Sites look and we keep the calls to action very specific: tickets here, casting here, and then driving people to our other platforms - and obviously we put our brand deals in our bio link, if we have any. 

We have 5-6 multicams at all of our shows. We have Sonys, we have Canons, we have fancy apps controlling the cameras with a mobile phone so you can adjust the placement during the show. We’re not miking up the people on stage, they're just using the mics from the room, and we get the audio feed from the venue. 

Our Director of Production…he's a one-man wrecking crew, he's like Tarantino and an entire staff in one…Brandon Berman, my partner, hosts the show and does our short-form video editing. I co-host the show and do our casting. 

That’s it - we are a three-person team… 

I think for most Creators, the key is this: if you don't mind rolling up your sleeves, it's better for business if you're doing some of the tasks that maybe an intern would do. That's good. You don't have to hire people to do some of this stuff. We're doing things that we're a lot more skilled and senior than, but we're just doing it because we're being lean and efficient - and most people just don't get stuff done. 

We’re pretty organized. We had day jobs before this.