Together with Masters in Marketing

But first: If you’re an expert at something and people want you to solve their problems, you can monetize your network!

RESOURCES

MONETIZATION NEWS

• Kajabi has a big promo going through affiliates - a 3 month trial for $99. Here’s my affiliate link if you want it.

• Creatorland is sourcing influencers for YouTube, TikTok, and Instagram in the following verticals for a paid campaign: finance, entrepreneurship, news & commentary, hustle and productivity, tech and future-facing content. Email [email protected] to request a brief + rates.

MY VIDEOS

• How layoffs created a wave of B2B influencers

• Don't wait for 100k followers to make money

• Business idea: video distribution for podcasters

TOGETHER WITH MASTERS IN MARKETING

Achieve More With Limited Resources: 15 Small Budget Success Stories

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Remember when I said AI won’t negotiate?

Here’s proof I was right:

How do I know this is AI? Well, aside from the fact that no company ever has just the last initial in the name and email for an actual human, the email is from Aha Lab, “the world’s first AI influencer marketing team”:

From a Creator's perspective, here's the problem with how AI operates:

It's entirely quantitative.

It has to be:

• It doesn't have a gut.

• It doesn't build relationships.

• It doesn't have feelings.

AI bots, tools, agents, whatever are all making “decisions” based on extremely fancy statistical models. That’s it.

At the time of the Aha bot reaching out, I had nearly 25,000 followers on LinkedIn and was getting tens of thousands of impressions per week, with post impressions varying from a few thousand to 100,000+.

Human marketers will often choose to work with influencers whose content they like. They might pay more for Creators that they have relationships with, have worked with in the past, or whose content they find to be particularly “good” (an entirely subjective notion).

It's going to be a long time before AI does any of that.

So why does this actually matter to for you?

If every marketer in the world adopted AI right now, then the vast majority of our content would be totally devalued.

Taylor F the Aha AI offered me a whopping $81 based on its math around my audience size, reach, and demographics.

It didn't account for the budget my audience controls, the trust I’ve built with them, my position as an expert in the industry, the quality of my content…

It just looked at the numbers and said, "Here's the math, and we don't negotiate on math.”

I could make an argument about how this is bad for companies, because it makes them dependent on spending money to make money rather than building a brand that passively generates demand - but most marketers know it already, and these days, Finance tends to make all the budgeting decisions at companies. In my experience, most Finance executives are MBA-educated spreadsheet monkeys who don’t believe “brand” actually exists.

So, fellow Creators, it's on us.

Don't take these shit deals.

If companies can get great content that moves the needle for very little money, then they will.

If they can't, then they will spend more to do it.

After all, influencer marketing is one of the highest ROI paid channels today, surpassing search and social.

Let’s make them pay up.

P.S. If you need help pitching human brand reps and negotiating better brand deals, check out my buddy Justin Moore's course, Brand Deal Wizard. I took it 9 months ago and it's already paid for itself 8x over.

P.P.S. I’m on vacation next week; my friend Shira Lazar will be writing a guest column. Enjoy!

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Plus, we share exclusive deals from my network, like affordable, corporate-quality health insurance through essentL Creator.

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Written by Avi Gandhi, edited by Melody Song,
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