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I’ve revised my Creator Monetization Framework into a new 2.0 version; today, we’ll focus on the half for the vast majority of Creators: those with “low reach”. 

I consider myself as a LinkedIn Creator to fit in this category, as there are much larger Creators on the platform who talk about similar things. There’s no shame in that though - I do quite well for myself (~$200k+ in income will be attributable to my LinkedIn audience directly and indirectly in 2024). 

Low-reach Creators can do even better than their high-reach peers, as long as they are leveraging the right business models. That’s what today’s article is about!

Inputs to the Framework

There are two ways to make money, at a high level:

1) Selling a product, service, or knowledge. 

For example:

• Product

  • Courses

  • Community Memberships

  • Content Subscriptions

  • Digital products

  • Merch

  • Tickets

  • Consumer or B2B products

  • Affiliates

• Service

  • Consulting

  • Professional services

  • Referrals

• Knowledge

  • Q&A

  • Advising

2) Marketing others’ products, services, and knowledge.

For example:

• UGC 

• Advertising 

• Sponsorships

The specific blend of these that work best for a given content Creator depends on a bunch of factors, including but not limited to:

• Topicality - different niches beget different business models

• Length - longer content often leads to more invested audiences

• Depth - higher levels of detail often indicate greater expertise

• Credibility - greater expertise can lead to more detailed content

• Engagement - more passionate audiences engage more aggressively

• Size - smaller audiences often convert better, but larger audiences have scale

• Distribution - social, podcast, email, storefront, in-app, etc.

• Modality - audio, written, video, photo, games, apps, etc. 

For simplicity, you can distill all of these down to three variables:

• Reach - How many people actually consume each piece of content - e.g. your average impressions per post or growth trajectory. Today, we’re focusing on low reach.

• Intensity - How passionate your audience is about you / your content - e.g. they actively seek out your content, form fandom communities around you, and/or aspire to be like you. 

• Impact - How much impact your content provides to consumers beyond entertainment - e.g. does your expertise and/or content help people make money, achieve goals, feel a sense of belonging, or accomplish something they otherwise wouldn’t?

Takeaway: Based on your Reach x Intensity x Impact blend, you can determine what monetization types will work best for you. Today, we’re focused on low reach.

One more big change from V1.0 to note - I’ve added Monetized Q&A as a tactic to this framework, and I’m excited to have AsqMe - the most holistic platform for Monetized Q&A - as today’s sponsor! 

Let’s learn a bit about what Monetized Q&A actually is:

.Sponsored.

Monetized Q&A is a la carte monetization of one-off questions posed by members of your audience. It’s different from subscription memberships or paid chat because each question is monetized - either through direct payment or indirectly by sending affiliate links.

Benefits include direct revenue (of course), but also lead generation for upsells like consulting, affiliates, and merch. Additionally, monetized Q&A helps to deepen engagement from superfans, and enables the creation of additional content as you’ll learn your audiences’ pain points.

Right now, Creators are hacking monetized Q&A through platforms like Venmo and Stripe, but it’s a bad, inefficient experience for both them and their fans. 

Monetize your expertise with paid Q&A 

The problems with responding to questions, comments, and DMs are 1) it takes a lot of time, and 2) it doesn’t immediately generate revenue. 

That’s why AsqMe is such a unique tool. It streamlines and monetizes audience Q&A, so your fans get the answers they need quickly while you get paid for your expertise. 

How it works:

1. Set up an AsqMe account, and get your unique AsqMe link.

2. Set a price for answering questions, or choose to accept tips. 

3. Connect your Youtube channel to enable FirstDraft and AsqMe will pre-draft responses for you based on your content (it even includes links to relevant videos).

4. Share your AsqMe link across all your social profiles. 

5. Repurpose your answers as content for your socials.

If one person is asking a question, a dozen (or a thousand) more are thinking it, so this creates a virtuous cycle of monetization, engagement, and growth. 

CreatorLogic readers can get 3 months of AsqMe Pro for free by using the promo code CREATORLOGIC. Let me know how you like it.

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For feedback, advice, consulting, sponsorships, speaking engagements, or anything else, reach out anytime - [email protected].

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Written by Avi Gandhi, edited by Melody Song,
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