- Creator Logic
- Posts
- Cameo’s Creator Comeback + Important Deal Terms
Cameo’s Creator Comeback + Important Deal Terms
(2 min read) Small Creators make big money through TikTok shop, Cameo is making a comeback via Creators, and how to negotiate your partnership contracts
Avi Gandhi
December 05, 2024
Was this email forwarded to you? Subscribe
Tl;dr
Small Creators are making huge money on TikTok shop - for example, 500k-follower Stormi Steel’s $2M in sales in a single day
Cameo is making a comeback by letting Creators of any size sign up to monetize through paid videos
You should always negotiate your deals; Forbes published a list of 11 contract clauses to pay attention to
But first — Do you enjoy IRL Creator meetups? AND do you want better health insurance?
Health insurance options aren’t great for solopreneurs and Creators. When my wife and I were both solopreneurs, we had to buy our own insurance. It was too expensive and covered very little.
That’s why I joined Essentl, a Creator-founded and focused health insurance company, as an Advisor - and why I’m stoked that they’re sponsoring our LA Creator Logic Holiday Party this coming Monday! The first 50 drinks of the night are on them, so get there early to take advantage.
If you want corporate-quality health insurance with a lower monthly premium, get on the waitlist now for a discount on early access:
And if you’re in/near LA and want to celebrate 2024 with other Creators:
People are making $$$$$ on TikTok Shop
Stormi Steele has less than 500,000 followers on TikTok, but sold over $2 million of product in a single day on Black Friday.
Creator commissions on TikTok Shop range from 5% to 80%, depending on the product sold.
If we assume a 20% commission, that means she pocketed $400,000 in a single day.
While she’s putting up the biggest numbers anyone is discussing publicly, I’ve been chatting with all kinds of companies helping Creators monetize through TikTok Shop and I’m hearing it’s incredibly lucrative for the Creators who put in the work - regardless of their follower count.
You know we love to hear that here at Creator Logic.
If you make any kind of lifestyle or product-oriented content, it’s worth considering trying out TikTok Shop monetization…especially because I have it on good authority that the TikTok algorithm now:
Prioritizes content that is selling Shop items
Superprioritizes content selling Shop items that are trending
You need inside info to know which products are trending, but 44% of TikTok users are projected to make a purchase on TikTok Shop this year, so the market is enormous - even just selling whatever Shop items strike your fancy be a big opportunity.
Poll
If you had inside info on what products were trending, would you be more interested in doing Live or Affiliate selling on TikTok Shop? |
Is Cameo making a comeback through Creators?
Have you ever purchased a video on Cameo? |
We all know Cameo as the place to get D-list TV celebs to make funny shoutout videos for pranks, birthdays, and other occasions.
They’ve had a rough few years, though, with business slowing so much post-COVID that their layoffs cut their staff from nearly 400 to less than 50. That was 2022-2023, and they’ve been silent ever since - until now.
Cameo is back in the news thanks to a pivot towards Creators. They’ve removed their 25,000 follower threshold to let anyone sign up and sell videos. Unsurprisingly to anyone who reads this newsletter - it’s working!
In roughly 18 months, the program brought in about 31,000 video creators, who’ve made nearly 155,000 Cameo videos and collectively sold them for more than $5 million, the company reports.
Sure, disgraced politicians and the Tinder Swindler are getting in on the action, but so are TikTok puppets and ASMR creators. If you’re looking for another easy monetization tool in your kit, they might be worth checking out.
11 Contract Clauses You Should Understand
Do you negotiate your partnerships? |
Beyond the basic deliverables outlined in a contract, elements like usage rights, exclusivity, and reshoots are all valuable services that creators bring to the table. These factors can—and should—require additional fees.
If you plan to monetize through any kind of partnership, from brand deals to original content, you will likely need to sign a contract.
NEVER JUST SIGN WHAT IS PUT IN FRONT OF YOU.
Partnerships are (almost) always negotiable, and - more importantly - SHOULD be negotiated. Companies rarely put their best foot forward - they’re profit-motivated, and the difference between what they earn and what they pay you is their profit. They want to maximize that profit, which means they want to widen that gap, and it’s often easier to pay you less than to earn more. This is, for better or worse, how capitalism works.
You want to close that gap by getting paid more.
I’ve negotiated dozens of deals for and with Creators, so I’ll make some videos about important deal terms and clauses in the future, but for now this breakdown by Forbes is a good primer on important contract terms to look out for and negotiate.
If you found today’s article interesting or valuable, please forward this email to a friend.
For feedback, advice, consulting, sponsorships, speaking engagements, or anything else, reach out anytime - [email protected].
If you’re not already subscribed, please do - it’s free:
See you next time!
Like what you see? Subscribe Now or Partner With Us
Written by Avi Gandhi, edited by Melody Song,
powered by TheFutureParty
Reply