You could profit from Boomer retirement

(2 min read) $10 trillion in small business wealth is up for grabs, and Creators are primed to get it. Plus - how to optimize your profile to get brand deals.

Author

Avi Gandhi
October 10, 2024

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This week we cover:

  • A list of tactical optimizations for your social profiles to make sure you don’t miss out on brand deals 

  • A huge emerging opportunity for Creators: buy retiring Boomers’ small businesses and supercharge them using Creators’ skillsets

But first, we’ve got a new sponsor! I’m super excited to bring this new revenue opportunity to you; if you’re interested and want to support Creator Logic, please click the link below to check them out.

.Sponsored.

The newest revenue opportunity? Paid Q&A

As a Creator, you’re an expert on your respective topic! But keeping up with audience questions across all your platforms can be overwhelming, with high opportunity cost - you could be using that time to monetize. 

Enter AsqMe: The no-cost Q&A platform that allows you to centralize and monetize all your unanswered questions. It streamlines the entire back-and-forth with fans and allows you to set a price (or ask for tips) for your expertise.

Why this free tool is so valuable:

  • Provides a universal Inbox to aggregate all your viewer questions into one location, so you don’t have to switch between YouTube, TikTok, X, etc.

  • The FirstDraft feature uses your content to auto-draft a response + link your past content for context

  • The translation feature makes it possible to answer questions in any language, instantly and accurately

Whether and how you monetize is up to you. You can set a price for your answers, request tips (CashApp, Venmo, Paypal, etc), or just ask for a good rating to boost your profile.

Creator Logic readers can try AsqMe Pro for 3 months for free with promo code CREATORLOGIC. Let me know if you like it!

Brands spend < 5 minutes on your profile - here’s how to optimize for that

I recently put my email list subscriber count - around 38,800 subscribers - in my LinkedIn bio.

Within a week I had 3 brands reach out to sponsor.

It’s probably not a coincidence - brands search and source Creators based on the metadata Creators put out there through profile bios, content captions, and more. They then manually review Creators of interest before making a decision on if they want to reach out.

Here’s the thing - according to a study by influencer marketing platform Modash, that manual review takes less than 5 minutes for more than 50% of influencer marketers.

If you’re trying to get those brand dollars, even a little optimization of your profile can go a long way. In a super tactical LinkedIn post this week, my friend Phil Ranta - talent manager, executive, and fellow LinkedInfluencer - breaks down some of the tactics you can use to make it easier for brands to say “yes”.

(By the way, do you follow me on LinkedIn yet? You should, I write totally different but equally valuable stuff there!)

Creators should buy Boomers’ companies

Getty Iages; iStock; Natalie Ammari/BI

A few news pieces this week touched on a new trend: Creators are becoming private equity.

Whalar CEO Neil Waller wrote a Fast Company piece chronicling Epic Gardening’s acquisition of seed company Botanical Interest, while the embattled MrBeast tried to distract from all the controversy swirling around him by announcing that he bought another one of these “LinkedIn for Creators” sites (there are a dozen of them, don’t get excited).

You might wonder why you should care, since these are both huge Creators.

There’s a third piece that ties these two together: Business Insider’s piece on “The Great Boomer Fire Sale”, about how $10 TRILLION in small businesses will be sold by retirees - a huge opportunity for younger generations. 

It’s behind a paywall, so let me outline the point I’m making:

  • You don’t need millions to buy a company - the median listing price on BizBuySell, an online marketplace for small businesses, is $395,000 (less than the median US house price) and banks are much more willing to finance lending to existing businesses because they already have cash flow and assets.

  • Many of these companies aren’t fully leveraging digital content, online communities, and new technologies (like AI) to maximize customer acquisition and reduce costs.

  • Creators are savvy entrepreneurs who natively make content, use tech, and build community; leveraging these skills to level up small businesses that aren’t fully taking advantage of them is a massive opportunity for Creators of all sizes.

Here’s the takeaway from Business Insider:

Buying up small businesses allows people without wealthy boomer parents to cash in on the trillions of dollars of wealth the generation is sitting on.

And here’s what I’d add to that:

Creators - no matter the audience size - have both a head start and a real set of superpowers to take advantage of this emerging opportunity.

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Written by Avi Gandhi, edited by Melody Song,
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