Together with Beehiiv

But first: EMarketer - Tariffs could trim $10 billion from US social ad spend

RESOURCES

TACTICS

I’m on the Advisory Board of the Creators Guild of America (CGA), and had a small hand in putting together something that could have monumental impact to the Creator Economy:

A standardized brand deal “rider” for CGA members.

This rider was announced last Thursday, and is basically a two-page document you can add on to your brand deals that provides reasonable standardized floors on the following terms:

• Payment timeline

• Content ownership

• Name, image, likeness usage

• AI training

• Number of revisions

• Speed of approvals

• Crediting for work done

• Access to the brand’s performance metrics

• Clear termination rights

• Legal stuff like indemnities and dispute resolution

• Much much more!

When I say “floor”, I mean that it’s the minimum the brand agrees to no matter what; you can still negotiate better terms wherever possible while the rest is set at the minimum.

So, for example, IIRC the minimum payment timeline in the rider is “net 90” - so you must get paid within 90 days of completing services. That said, you can always negotiate better terms - like “Net 30” payment within 30 days - while still maintaining the other rider protections like content ownership and a maximum of two (2) rounds of conceptual revisions.

Now, you may be thinking - this is cool, but what if the brand says “No thanks?”

Two thoughts on that:

1. A bunch of big influencer marketing agencies and brands have already signed on to the rider, including Creator.co, Whalar, Linktree, Beacons, Collab, Influencer, Influencer Marketing Factory, Creator Society, Triller, One Hundred, and Lumanu. Those companies all work with a ton of brands, big and small, so their participation means a huge chunk of the Creator Economy already accepts the rider.

2. Any brand that refuses to accept the rider is screwing you. We designed this rider in collaboration with talent managers, brand marketers, and lawyers to make sure it is reasonable for everyone. In my humble opinion, any company that refuses to sign on to these minimum terms is planning to take advantage of you, and you should be wary of working with them.

So how do you get access to the rider?

Click here to join the CGA!

TOGETHER WITH BEEHIIV

The best newsletters (AKA this one) use beehiiv

I launched Creator Logic on Beehiiv in 2023, after meeting founder Tyler Denk. Despite his brogrammer social media persona, in person he’s quiet, thoughtful, and hyperfocused on building a great product.

At that, he has succeeded with beehiiv.

Over the past few years, beehiiv has launched feature after feature; it’s quickly become the best platform for newsletter creators who are looking to grow their audience and revenue. Just look at some of the growth tools they offer: 

• An easy-to-use Referral Program to incentivize word-of-mouth

• Simple automations to improve engagement and deliverability

• Paid cross-promotion with other newsletter via Boosts

If you’re serious about building a newsletter that grows fast and makes money, beehiiv is the best email platform to do so. I’ve been on it for over two years, and it just keeps getting better.

Use code LOGIC25 to get 20% off your first 3 months and grow your newsletter like never before. 

RESOURCES

Go From Making Content to Making Money

Surround yourself with like-minded creators, industry experts, and exclusive opportunities to grow. As a member of the Creator Logic community, you’ll get access to a private chat, expert guest speakers, virtual happy hours, and exclusive partner discounts.

Plus, we share exclusive deals from my network, like affordable, corporate-quality health insurance through essentL Creator.

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Written by Avi Gandhi, edited by Melody Song,
powered by TheFutureParty