13 million full time Creators

(2 min read) Change is the only constant, agents and managers, and you don't need systems (yet)

Author

Avi Gandhi
February 20, 2025

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Change is the only constant, and that goes for your audience as well.

Over time, you might churn subs and add new ones with different preferences and mindsets…and even if the individual people stay the same, they themselves will change.

If you want to build a successful long-term business, 99% of the time you’ve got to adapt to a changing audiences’ changing tastes.

To that end, Creator Logic’s subscribership has been growing - and your preferences have changed since I first started writing.

In order to give you the Creator business insights you need, we’ll be testing some new formats over the coming weeks - starting today. The Creators who don’t change don’t last, and we’re in this for the long-haul.

I look forward to your feedback - please don’t hesitate to reply to this email with your thoughts!

Tactics and Takes

Short videos where I break down stuff you don’t know but should about the Creator Economy and how to run your business (with bullet point summaries for your convenience).

  • Distribution is now free thanks to social

  • There are dozens of ways to monetize and thousands of companies enabling them

  • The majority of the population are influenced by Creators

  • Wage stagnation makes a “regular job” look like a shitty option

Being a Creator is the new American Dream!

I’m my own sponsor today!

I launched a community for Creators looking to spin up new revenue streams - it’s called The $100k Creators Club. Here’s what members are saying:

The value I’m finding is in the information – the event with Justin was extremely eye-opening, and I like how the first challenge was a step-by-step repeatable framework of how to find companies you want to work with and to help guide how to find the right people to talk to. It’s not a framework nor process I had at all.

The guest speakers are a huge selling point, but the real value is the community you’re building—where we can bounce ideas off each other in a practical, tangible way. You do a great job facilitating engaging conversations, which makes the experience even better.

There’s a brand new FAQ to address everything you might want to know - so check it out and reply to this email if you have any questions!

(Not legal advice)

  • Agents are licensed by the government (in CA, NY, and some other states)

  • Agents can only procure work and negotiate deals; some states, like CA, also limit their commissions to 10%

  • Managers are supposed to guide careers, run the business, and handle everything outside of procuring and negotiating work.

  • Managers technically CAN’T negotiate deals. Big LOL because all influencer managers do.

  • There hasn’t been a lawsuit about this in the influencer space yet (to my knowledge), but lots of traditional celebs like Paris Hilton, Sylvester Stallone, and the Spice Girls have successfully sued their managers for breaking the law.

My advice is not to worry about this unless your rep really screws you over. A good way to avoid that is by not signing with a rep unless they are really chasing you, they show you they’re going to work hard for you, and you ask around and hear good things.

  • Gurus love to talk about building systems and automating busy / boring work.

  • That’s a waste of time and money until you already have a business that’s working.

  • If you don’t have a consistent, repeatable, and growing business yet - don’t build systems.

Instead, test and iterate (i.e. throw stuff at the wall and see what sticks) to figure out what works and then implement systems to help you scale what’s working.

Important links for you

See you next time!

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Written by Avi Gandhi, edited by Melody Song,
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