Hi everyone! Happy Tuesday. Before we dive into this week’s issue, I wanted to share that Avi is hiring a part-time Operations & Community Manager for a new business he’s launching in Q1 2026. Here’s a link to learn more and apply.
Getty Images for Prime Video
I finally met MrBeast
YouTube’s top star Jimmy Donaldson, better known as MrBeast, hosted an advanced screening for season two of his Prime Video reality competition show “Beast Games.”
I attended the event on Sunday in Culver City. It was held at the Amazon Studios campus, which, to me, felt like a massive win for creators.
Jimmy hosted it and began with an advanced screening of an episode from the upcoming new season. The screening was then followed by a Q&A and the opportunity to meet and chat with the YouTuber.
The event was fully decked out in MrBeast merchandise, from his chocolate bar line Feastables to branded “Beast Games” apparel and several other product collaborations up for grabs. And it wouldn’t be a MrBeast event without a briefcase full of money to take photos with.
I was surprised by how approachable Jimmy made himself during the evening, mingling with guests and asking everyone what they thought of the show and what he could do better. The YouTuber is well known for his ambitious mindset, and he certainly came across that way in person.
While I won’t be sharing too many details about season two (I promised Amazon no spoilers), I do want to break down the event and a few key insights Jimmy shared with the audience. Speaking with him directly is such a rare opportunity, and I think his responses revealed what a meaningful partnership can look like between a content creator and a Hollywood media company.
Here are a few takeaways from the Q&A portion of the event. Jimmy’s responses have been edited down for clarity.
Jimmy was asked about his experience working on longer-form episodic content.
His response: The big thing with telling stories on YouTube is it’s a 30-minute video, so you have to introduce all of these people, then by the time you introduce them, you have to start cutting them, and then next thing you know, the video is over.
So the beauty of working with Amazon and doing things for a streaming service is obviously now, instead of telling a story in 30 minutes, we can make 10 episodes that are 45 minutes to an hour, and we can let the story breathe and let the audience get to know the characters better.
That’s exactly why we are working with Amazon, and they’ve been amazing to work with. They provide a lot of resources. This is a huge undertaking, and I don’t think people realize just how crazy “Beast Games” is. We build actual cities every season, and Amazon is just amazing in helping bring it all to life.
I got to ask Jimmy what makes a good creator-to-Hollywood partnership.
His response: A big reason why we went with Amazon is that in the initial meetings we were having, Amazon, unlike other streamers, didn’t want to change the way we do things. Fans of our YouTube channel are going to watch this, so we don’t want it to seem like we are on a different planet speaking a different language. It just needs to be modified and adapted to this new format. A lot of it was stuff we wanted to do, but we couldn’t do it on YouTube. Amazon was willing to share data and help us come up with the right ideas to determine the pacing for a longer-form show. Just even helping us double down with data and figure out what went well in season one and what we could improve going forward.
He was also asked how it felt to let go of certain YouTube-specific content strategies, such as hooking the audience in the first 30 seconds and creating enticing thumbnail images.
His response: On YouTube, every video is almost built around its title and thumbnail. But this show isn’t built around that, which is very freeing. I much prefer telling a story how we want to tell it, rather than around an image.
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P.S.
Rise of the '5-to-9' influencer
Creator side hustles are having a moment. Canva just released a report examining the rise of after-work side gigs — and yes, creator is #1.
Nearly half of U.S. professionals surveyed are turning passion projects into paychecks.
Side hustles aren’t just for Gen Z. The study found that Millennials, Gen X, and Baby Boomers are all finding ways to earn passive income from their passions.
The most popular side hustle was social media creator (35%)…no surprise there! Then came e-commerce (27%), gaming and streaming (24%), and graphic design (14%).
The top platforms powering side hustles were TikTok (41%), YouTube (40%), Instagram (37%), Amazon (21%), Canva (17%), and Twitch (17%).
This rising class of “5-to-9 influencers” is using social media and AI-driven tools to build their own communities and create careers shaped by their own ambitions.
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