Tl;dr
TikTok Shop works best for those who have insider info on TikTok-favored products. Creator Logic now has that info.
We’ll be giving away Karat’s Tax Writeoff Guide for free on Wednesday’s Business Finance for Creators seminar with Karat CEO Eric Wei - but only for those who attend live.
Other resources include Opus Pro’s new AI video production suite and a discount code for Manychat’s Instagram Summit in LA.
TikTok Shop is an Inside Game
You probably already know there’s a lot of money to be made on TikTok Shop.
Here’s what you don’t know:
TikTok negotiates exclusive deals with top sellers to offer higher commissions on their best products - but these are only available to TikTok Shop Agency Partners.
TikTok then curates these products into Exclusive Campaigns - again, only available to TikTok Shop Agency Partners.
The products in these Exclusive Campaigns are more likely to receive more views and, thus, sell more because TikTok is incentivized for them to do so. Yup - it’s an algorithm thing.
Thus, Creators who are signed to TikTok Shop Agencies have a significant leg up over Creators who are not because they have access to these algorithmically-favored Exclusive Campaigns.
But at what cost?
Making Deals with the Devil
There are 3 kinds of TikTok Shop Agencies:
Hustle bros (it’s always hustle bros) charging $5k promising to teach you how to make $5k-$10k/month. It's possible that they deliver - but if they don't, you'll be out five grand.
Multi-channel networks (MCNs) that take a piece of all your earnings - even those they don’t generate directly. That might be worth it if you receive special service, but unless you’re already a big fish, you’ll most likely end up as one of 10,000+ Creators on their roster getting no value at all.
Hands-on agencies that provide services like training, free samples, and brand relationships. These are awesome, but they won’t even talk to you unless you’re already making $10k a month.
I personally think there's a need for a fourth model.
Be Your Own Agency
TikTok Shop is a numbers game.
The more videos you put out, the more likely one will blow up and make you a bunch of cash.
If you’re not already making $10k+ per month, free samples and a partner manager aren’t going to make a difference.
What you really need is information that will help you increase the odds that any one of your videos goes viral.
If you know which products to prioritize, the odds that you hit paydirt increase dramatically.
So…drum roll please…
That’s why Creator Logic is now a TikTok Agency Partner!
I’ve always strived to bring you high-value, insider information and for TikTok Shop, I’m going to be taking it to the next level.
We’re currently in the process of onboarding with TikTok, so it's going to take a few weeks to get everything together.
However, I want to give you a preview of what I’m putting together with the goal of democratizing access to insider info that’s generating tens of millions of dollars in sales every month.
At a high level, I’ll be putting together two offerings:
A free weekly list of 10 Exclusive Campaign products, so all Creator Logic newsletter subscribers can get an unfair advantage in the TikTok Shop game
Creator Logic Shop - a premium community with access to the much larger library of Exclusive Campaign products (there are currently 3300 active and it updates frequently)
The model for Creator Logic Shop will be a low monthly fee and a very small commission only on the Exclusive Campaign product links I provide.
In exchange, you’ll get:
Thousands of Exclusive Campaign product links with better commissions and more greater algorithmic performance
A community of other TikTok Shop Creators to share with and learn from
A level playing field against the Agency-signed Creators who are currently paying through the nose
The upside opportunity here is enormous:
A Creator I am friends with made $50,000 in his first month on the platform.
My cousin's girlfriend makes more money as a TikTok shop influencer than I did as a tech executive.
TikTok Shop 2024 GMV (gross merchandise value i.e. total product sales) was $33 billion worldwide and $9 billion in the US.
My hope is that these two offerings will make the ability to achieve huge outcomes more accessible to more people (i.e. YOU) than ever before.
So…what do you think?
Want to join the waitlist for Creator Logic Shop?
Smart + Useful
Events, articles, communities, and products that will help you build your business.
Opus Pro is launching Agent Opus, which appears to be a super powerful suite of AI video production and editing tools. Their core product for cutting down long-form videos into vertical shorts is already a market standard. Get on the waitlist here.
I’ll be attending Instagram Summit by Manychat at NeueHouse Hollywood in Los Angeles on September 19th. The lineup is sick (Zach King, Colin & Samir, Hannah Wilson, and more), and I’d love to see you there. Register here and use code CREATORLOGIC50 for a discount.
Before You Go
Community events, news, and resource links. You are not alone.
We’ll be giving away Karat’s Tax Writeoff Guide for free on Wednesday’s Business Finance for Creators seminar with Karat CEO Eric Wei - but only for those who attend live. Register now!
Join our community to chat with likeminded Creators and access valuable resources to grow your business
Make Creator Logic better in just 90 seconds (I timed it).
About: Creator Logic was founded by Avi Gandhi - award-winning Creator agent, producer, and executive - with the mission of helping 1 million people find freedom in the Creator Economy
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